Stop overpaying.
Start outperforming.

Quantify forward revenue before you buy.
Prove 10-30% uplift before exit.

Pipeline forensics replace sales optimism with statistical evidence –
revealing what's probable, what's inflated, and when revenue will actually land.

Forward revenue: the last unaudited number in M&A

Finally, Pipeline Forensics

Diagnostic intelligence that reveals the truth

Pipeline forensics reveals exactly where value is overstated –
and where untapped revenue lies dormant.

Secure pipeline forensics - encrypted data analysis for M&A due diligence
Secure pipeline forensics - encrypted data analysis for M&A due diligence
Secure pipeline forensics - encrypted data analysis for M&A due diligence

Our platform analyses what everyone ignores: how similar leads actually performed.
Statistical patterns prove what will really happen, vs what management claims.

Three phases of value creation

Pre-acquisition

Due diligence defence

Know what the pipeline is really worth

Detect inflated forecasts before paying multiples on fiction

Quantify true pipeline value using empirical conversion patterns

Cut DD uncertainty with forensic validation

During hold

Portfolio value creation

Unlock hidden value

Identify 10-30% uplift in realised revenue from existing pipeline

Maximise revenue yield through segment reallocations

Track conversion-rate improvements with continuous forensic monitoring

Pre-exit

Exit optimisation

Maximise exit multiple

Prove pipeline quality with comprehensive forensic evidence

Demonstrate sustainable conversion improvements

De-risk sale with validated forecast accuracy

What was your last deal really worth?

Test our forensics on a completed transaction

Discover what the pipeline was actually worth –
and what you should have paid for it.

The forensic process | Funnel-IQ

Typical forensic findings

Statistical forensics reveal what subjective opinion misses:

10-35%

‘near-certain’ deals
that never land

1-6

months' average delay on deals that do close

10-30%

revenue uplift available from reallocation

Diagnosis reveals not just phantom value – but also phantom timing

Who uses pipeline forensics?

PE & VC investors

"Essential for every deal"

Sellers' forecasts reflect optimism, not outcomes.

Pipeline forensics exposes what's real before you pay – and unlocks 10-30% hidden value at exit.

Detect inflated forecasts during due diligence

Unlock 10-30% portfolio uplift

De-risk exits with evidence-based valuations

CFOs

"Truth without confrontation"

Bias is invisible until you test forecasts against past outcomes.

We expose where optimism skews numbers – with data, not politics.

Know what lands this quarter vs next year

Defend valuations with data, not hope

Sales leaders

"10-30% uplift – without changing your team"

Some pipeline segments are overvalued.  Others hide untapped potential.

Pipeline forensics reveals where to focus for the highest returns.

Achieve 10-30% uplift without new hires

Replace intuition with win-probability data

Pipeline Health Check

Does your portfolio exhibit any of these symptoms?

Deals repeatedly slip quarters

Win rates over 70%, yet revenue misses targets

High-probability deals stall for months – and then die

Deal values fall by 30%+ from initial forecast

If so, our pipeline forensics will reveal the root causes and quantify the hidden cost.

Ready to see what your pipeline is really worth?

Share your situation.  We'll respond within 24 hours.
Funnel-IQ contact form in Fluent Forms

FAQs

How quickly can you analyse during Due Diligence?

Usually within 48 hours of receiving the data.

What data do you need?

Ideally 12-18+ months of CRM snapshots, but useful patterns emerge even from partial archives.

What if our CRM data is messy?

We work with whatever data you have. Even partial snapshots reveal patterns. We'll assess your data upfront so you can decide.

How do you handle confidential data?

We anonymise on receipt; data never leaves our encrypted environment.

Does this require extra work from our sales team?

Minimal. Recommendations fit existing processes.

How is this different from CRM analytics?

CRM tracks today's status. FunnelIQ analyses historical evolution to uncover bias – patterns your CRM cannot see.

What is "phantom revenue"?

The statistical gap between forecast and probable revenue. If management forecasts £10m but patterns show £7m probable, we've identified £3m of phantom revenue.

How do you prove ROI?

We back-test our diagnostics against known outcomes. This proves our identification of overstatement and undervaluation in current pipelines.

Can you analyse non-English language pipelines?

Absolutely. Our forensics are language- and currency-independent.

Funnel-IQ mini logo with ring

Pipeline forensics for smarter investments

Contact: enquiries@funnel-iq.com   |   © 2024 Funnel IQ Limited